The Influence of Personas' Gender in Design
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Conference PaperDate:
2021Access:
openAccessCitation:
Ribeiro Lopes, M. and Vogel, C., The Influence of Personas' Gender in Design, CHItaly 2021: 14th Biannual Conference of the Italian SIGCHI Chapter, July 2021, 2021, 1-8Download Item:
RLV-Persona-Gender.pdf (PDF) 1.079Mb
Abstract:
In mobile application design, the construction of personas is a well-known technique that helps designers to empathise with users and to understand their needs. However, there are several issues that lead to stereotyped personas and men’s needs being prioritised in design projects. The under-representation of women in design teams, insufficient user research, the assumption that the default user is a man, and the influence of personal beliefs in the decision making process all obstruct the inclusion of women’s needs in the design process. Therefore, we propose the creation of gender-neutral personas that merge both the needs of men and women using two different approaches, and we compare them with
traditional gendered personas. The results of the study confirm our hypothesis — the gender-neutral personas culminated in more gender-inclusive design requirements.
Sponsor
Grant Number
Science Foundation Ireland (SFI)
13/RC/2106
Science Foundation Ireland (SFI)
12/CE/I2267
Author's Homepage:
http://people.tcd.ie/vogelDescription:
PUBLISHED
Author: Vogel, Carl; Ribeiro Lopes, Milena
Other Titles:
CHItaly 2021: 14th Biannual Conference of the Italian SIGCHI ChapterType of material:
Conference PaperCollections:
Availability:
Full text availableSubject (TCD):
Creative Technologies , Digital Engagement , Digital Humanities , Computational Linguistics , Computational linguistics , Digital Humanities , GENDER , Gender role attitudes , Gender role attitudes & behaviour , computational linguistics , gender biasDOI:
https://doi.org/10.1145/3464385.3464736Licences: