Marketing simulations: experiential learning in a simulated serious game for higher-order cognitive development
File Type:
UnknownItem Type:
Conference PaperDate:
2015Access:
openAccessCitation:
Ann Devitt, Markus Lamest, Mairead Brady, Nicki Newman & Stephen Gomez, Marketing simulations: experiential learning in a simulated serious game for higher-order cognitive development, The Association of Business Schools 4th Annual Learning, Teaching and Student Experience Conference,, York, UK, April, 2015, 1 - 3Download Item:
ABS Marketing Simulations Submission DevittETC.docx (Unknown) 18.29Kb
Author's Homepage:
http://people.tcd.ie/bradymahttp://people.tcd.ie/devittan
Description:
PUBLISHEDYork, UK
Author: Brady, Mairead; Devitt, Ann
Other Titles:
The Association of Business Schools 4th Annual Learning, Teaching and Student Experience Conference,Type of material:
Conference PaperAvailability:
Full text availableSubject (TCD):
Intelligent Content & Communications , marketing educationLicences: