Sexy (No, No, No): the cool and hot in popular female song

Abstract

In her article on women‟s advice books, Arlie Hochschild identifies a “cooling” of the modern female self, as intimate life is commercialised and taken over by the metaphors and reality of market forces (“Commercial Spirit”). For her, this represents an “abduction of feminism”, just as the protestant ethic escaped the bounds of religious Calvinism and engendered capitalism.