Browsing Trinity Business School by Author "Brady, Mairead"
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Managing customer-centric information
Fellenz, Martin; Brady, Mairead (IGI Global, 2010)Despite many years of business-orientated information and communication technology (ICT) deployment, contemporary organisations continue to struggle with customer-centric implementation of new technologies that are profitable ... -
Marketing simulations: experiential learning in a simulated serious game for higher-order cognitive development
Brady, Mairead; Devitt, Ann (2015) -
Next generation ICTs and their impact on consumer behaviour and marketing: are we ready?
CLAFFEY, ETHEL; Brady, Mairead (2006)This paper seeks to provide an overview of some of the key attributes of next generation information and communication technologies (ICTs) that could directly impact on future consumer behaviour and by implication on ... -
A Preliminary Scoping Review Study of the Progress of Social Media Adoption as an Educational Tool by Academics in Higher Education
Brady, Mairead; Perez, Eva (2018)This paper presents a preliminary scoping review exploring the evidence landscape regarding academic staff experiences and perceptions of social media adoption as an educational tool in higher education. The goal of this ... -
Researching the role of information and communication technology (ICT) in contemporary marketing practices
Fellenz, Martin; Brady, Mairead (2008) -
Symposium: A Guide to Curricular Redesign with an Assessment for Learning and Technology Perspective
Brady, Mairead; Devitt, Ann (2018) -
Technology-induced changes in consumer behaviour: a study of the impact of emerging ICTs on the consumer behaviour of the youth market
CLAFFEY, ETHEL; Brady, Mairead (2006)Young adults are the consumer of the future. They have been described as `the engine of growth? over the next two decades and `agents of change? in the world of marketing. Young adults inhabit an exciting and ever-changing ... -
Will the youth market revolutionise the marketing world? A call for research
CLAFFEY, ETHEL; Brady, Mairead (2006)The emerging interactive marketplace, characterised by high levels of heterogeneity, is giving birth to a new type of technology savvy consumer. The advent of this new consumer would seem to be making traditional approaches ...