Browsing Trinity Business School (Research Theses and Dissertations) by Subject "Social Media, Social Media Data Processing, Social Media Data Model, Using Social Media Data, Social Media Data Utilization, Managerial Challenges"
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An Exploration of How Social Media Data is Used in Companies, Evidence from the Telecom Industry
(Trinity College Dublin. School of Business. Discipline of Business & Administrative Studies, 2019)ocial media (SM) has fundamentally changed how companies and consumers communicate and interact with each other. Comprehensive understanding of companies' use of SM requires an in-depth investigation of how companies use ...