• How Do Managers Use Marketing and Financial Metrics When Making Marketing Mix Decisions?

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    lamest and Brady 2014 Global Marketing Academy Metrics and Decision Making_Abstract.docx (74.36 KB)

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    2014

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    Lamest, Markus. and Brady, Mairead (2014),, How Do Managers Use Marketing and Financial Metrics When Making Marketing Mix Decisions?, Global Marketing Academy Conference, Singapore, July, 2014, 1 - 7

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    Description

    PUBLISHED
    Singapore

    URI

    http://hdl.handle.net/2262/69167

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    Trinity Business School (Scholarly Publications)
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    Keywords

    Marketing, Metrics, Technology, Finance
    Author's Homepage: http://people.tcd.ie/bradyma

    Author: BRADY, MAIREAD

    Other Titles: Global Marketing Academy Conference
    Type of material: Conference Paper