Browsing Trinity Business School (Research Theses and Dissertations) by Author "Torres, Ann Marie"

Sort by: Order: Results:

Now showing items 1-1 of 1

  • Diversity in marketing practice 

    Torres, Ann Marie (Trinity College (Dublin, Ireland). Trinity Business School, 2009)
    Theory development in marketing has received periodic debate. In the spirit of reappraisal, this thesis endeavours to explain the nature of diversity in marketing practice found among firms and the manner in which marketing ...