Browsing Trinity Business School (Research Theses and Dissertations) by Author "Sullivan, Erin E."
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Exploring the connection between R&D and supply chain management in the branded ethical pharmaceutical sector
Sullivan, Erin E. (Trinity College (Dublin, Ireland). Trinity Business School, 2008)This investigation, in the field and in the literature, aimed to describe how SCM functions in terms of new product R&D in the ethical branded pharmaceutical industry. The literature review revealed little extant research ...