Browsing Trinity Business School (Research Theses and Dissertations) by Author "O'Raghallaigh, Eamonn"
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Effects of mobile phone attachment and forced exposure on attitudes towards the ad and the perceived intrusiveness of online advertisements
O'Raghallaigh, Eamonn (Trinity College Dublin. School of Business. Discipline of Business & Administrative Studies, 2021)Numerous studies on advertising intrusiveness can be found in the literature and have demonstrated that there is a link between disruptive and forced exposure advertising and intrusiveness as well as negative emotional and ...