Browsing Trinity Business School (Research Theses and Dissertations) by Author "Marks, Helen J."

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  • An exploration into the relationship between brand and industry evolution 

    Marks, Helen J. (Trinity College (Dublin, Ireland). Trinity Business School, 2015)
    There is still much to discover about the evolution of whole industries, their boundaries and the influence of the final consumer on the products and services industries create. Brands have become integral to the contemporary ...