Issue differential - multidimensional technique for measuring components of attitudes towards social-issues
Citation:
E.E. Davis, 'Issue differential - multidimensional technique for measuring components of attitudes towards social-issues', Economic and Social Research Institute, Economic and Social Review, Vol. 8, No. 2, 1977, 1977, pp117-126Download Item:
Abstract:
The Semantic Differential (SD) technique, developed by Osgood, Suci and Tannenbaum (1957) is perhaps one of the most widely used instruments for tapping attitudes or perceptions towards a variety of objects. This is attested to by the fact that the basic reference to Osgood et al (1957), is perhaps one of the most (if not the most) frequently cited references in the social psychological literature.
Author: Davis, E.E.
Publisher:
Economic & Social StudiesType of material:
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Series/Report no:
Economic and Social ReviewVol. 8, No. 2, 1977
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Full text availableKeywords:
Semantic Differential (SD) technique, SociologyISSN:
0012-9984Metadata
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