Browsing Trinity Business School by Subject "Marketing, services, IT, ICT"
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Why the Tail Should Not Wag the Dog:Integrating the Deployment of Information and Communication Technologies (ICT) in Service Innovation and Delivery
(Irish Academy of Management, 2006)Services are fast overtaking products as the basis for the predominant economic model for companies and countries. Successful service organisations tend to employ a particular service logic that combines transactional and ...