Browsing Trinity Business School by Subject "Marketing"
Now showing items 1-5 of 5
-
How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective
(2022)A defining societal challenge in the era of climate change is ensuring consumption adequacy in subsistence communities. To understand the intricacies of this challenge, we have conducted an ethnographic study of a low-income ... -
Out with the old and in with the new...traditional strategy formulation is no longer apt for the digital age
(2006)There has been much discussion on everything `new?: new products, new consumers, new technologies, new services and even the new knowledge economy. While some may consider it merely trendy to discuss such issues, and others ... -
Trademark Registration Is Not a Right
(2006)As a privilege, not a right, trade mark registration can be withdrawn from products which are harmful, without interfering with freedom. -
What are the significant determinants of helpfulness of online review? An exploration across product-types
(2024)This paper proposes a novel empirical framework based on Source Credibility Theory and Cognitive Theory of Multimedia Learning to identify the effect of features (such as review text, review title and reviewer attributes) ...