Browsing Trinity Business School by Subject "Advertising Intrusiveness"
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Effects of mobile phone attachment and forced exposure on attitudes towards the ad and the perceived intrusiveness of online advertisements
(Trinity College Dublin. School of Business. Discipline of Business & Administrative Studies, 2021)Numerous studies on advertising intrusiveness can be found in the literature and have demonstrated that there is a link between disruptive and forced exposure advertising and intrusiveness as well as negative emotional and ...