Browsing Trinity Business School by Author "ZAMANI BAIDOKHTI, FARHOODEH"
Now showing items 1-1 of 1
-
An Exploration of How Social Media Data is Used in Companies, Evidence from the Telecom Industry
ZAMANI BAIDOKHTI, FARHOODEH (Trinity College Dublin. School of Business. Discipline of Business & Administrative Studies, 2019)ocial media (SM) has fundamentally changed how companies and consumers communicate and interact with each other. Comprehensive understanding of companies' use of SM requires an in-depth investigation of how companies use ...