Browsing Trinity Business School (Scholarly Publications) by Author "CLAFFEY, ETHEL"
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Modelling the acceptance of next generation ICTs: a critical approach
CLAFFEY, ETHEL (2008)This PhD research will attempt to model how emerging ICTs may be accepted by the new consumer in today?s social settings. This paper focuses on assessing specific models identified in the literature that could be used to ... -
Next generation ICTs and their impact on consumer behaviour and marketing: are we ready?
CLAFFEY, ETHEL; Brady, Mairead (2006)This paper seeks to provide an overview of some of the key attributes of next generation information and communication technologies (ICTs) that could directly impact on future consumer behaviour and by implication on ... -
Out with the old and in with the new...traditional strategy formulation is no longer apt for the digital age
CLAFFEY, ETHEL (2006)There has been much discussion on everything `new?: new products, new consumers, new technologies, new services and even the new knowledge economy. While some may consider it merely trendy to discuss such issues, and others ... -
Technology-induced changes in consumer behaviour: a study of the impact of emerging ICTs on the consumer behaviour of the youth market
CLAFFEY, ETHEL; Brady, Mairead (2006)Young adults are the consumer of the future. They have been described as `the engine of growth? over the next two decades and `agents of change? in the world of marketing. Young adults inhabit an exciting and ever-changing ... -
Will the youth market revolutionise the marketing world? A call for research
CLAFFEY, ETHEL; Brady, Mairead (2006)The emerging interactive marketplace, characterised by high levels of heterogeneity, is giving birth to a new type of technology savvy consumer. The advent of this new consumer would seem to be making traditional approaches ...