• Researching the role of information and communication technology (ICT) in contemporary marketing practices

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    2008

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    Brady, M., Fellenz, M.R. and Brookes, R., Researching the role of information and communication technology (ICT) in contemporary marketing practices, Journal of Business & Industrial Marketing, 23, 2, 2008, 108 - 114

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    PUBLISHED
    DOI 10.1108/08858620810850227

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    http://hdl.handle.net/2262/2018

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    Trinity Business School (Scholarly Publications)
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    Keywords

    Business Studies
    Author's Homepage: http://people.tcd.ie/bradyma

    Author: Fellenz, Martin

    Author: Brady, Mairead

    Type of material: Journal Article