Developing Sustainable, Country-Specific Business Models for a Digital Healthy Aging Self-Management Innovation

Abstract

Many promising Digital Health Innovations do not make it to the market, as sustainable Business Models are difficult to find. This paper aims to show how sustainable and country-specific business models can be developed presenting several business model scenarios for an exemplary Digital Health Innovation: The ProACT service in Ireland and Belgium, a sensor platform that uses wearables to support self-management of elderly people with multiple chronic health conditions. The results of the research show that there are multiple plausible Business Model scenarios for each target country that can be classified in archetypes such as B2B, B2C or B2B2C. Each Business Model however, even when following the same basic logic, has to be embedded into a specific exploitation scenario, adapting it to the specific environment.