Learning by Doing

Abstract

This paper discusses alternative pedagogical styles to be considered for teaching marketing and the factors that should determine the selection of when a particular style should be used. It looks at a specific class topic, resource allocation, walks through the decision of which approach to use, and then details the particular application. In the example, which is built around an s-shaped response function, it is clear that simple linear solutions will lead to erroneous allocations. While this is a well-known fact, what is presented is a teaching approach to drive the lesson home in a memoriable context. This is all described in the form of a “one-time” simulation—a useful way to provide student experiental learning