You Say you Want a Revolution? a Case study of MP3.com

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Senate Hall

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Andrew Burke, Chris Montgomery, 'You Say you Want a Revolution? a Case study of MP3.com', Senate Hall, 2003, International Journal of Entrepreneurship Education, 107-132

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MP3.com was a revolutionary venture set up in an attempt to break the mold of the music recording industry. The case study documents the venture's impressive growth and the factors affecting its performance. A deep understanding of the case requires the reader to draw from a wide spectrum of economics, new venture management theory, and both antitrust and copyright laws.

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Publisher: Senate Hall
Type of material: Journal article