• Tesla: Accelerating to Market

    Thumbnail Image

    Files

    Fisher et al 2019 - JSME v19 pp1-14.pdf (151.67 KB)

    Date

    2019

    Authors

    Journal Title

    Journal ISSN

    Volume Title

    Publisher

    Senate Hall Academic Publishing

    Access

    openAccess

    Embargo end date

    Citation

    Fisher, Matthew; McCabe, Mary Beth. (2019). 'Tesla: Accelerating to Market', Journal of Strategic Management Education, Vol.15, pp1-14

    Abstract

    Case study examining the strategic and operations decisions surrounding the launch of Model 3 sedan by Tesla, the California based manufacturer of electric vehicles. The case provides background for Tesla, the NUMMI manufacturing plant, and the firm’s charismatic CEO, Elon Musk. The firm faces market strategy alternatives presented in the context of operational and financial resource constraints. Additionally, the case provides sales data tables of U.S. alternative powertrain auto industry sales, U.S. semi truck sales, and Tesla production figures to aid decision analysis.

    Description

    URI

    https://hdl.handle.net/2262/113262

    Collections

    Journal of Strategic Management Education, Volume 15 (2019)

    Endorsement

    Review

    Supplemented By

    Referenced By

    Keywords

    first mover advantage, hero worship, strategic management, electric vehicles, new product launch, channel strategy, marketing management, financial management, operations

    Author: Fisher, Matthew

    Author: McCabe, Mary Beth

    Publisher: Senate Hall Academic Publishing
    Type of material: Article