Interfirm competition, intrafirm cannibalisation and product exit in the market for computer hard disk drives

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Economic & Social Studies

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Ruebeck, Christopher S. 'Interfirm competition, intrafirm cannibalisation and product exit in the market for computer hard disk drives'. - Economic & Social Review, Vol. 33, No. 1, Spring, 2002, pp. 119-131, Dublin: Economic & Social Research Institute

Abstract

Intrafirm ?cannibalisation? of a product?s demand by the firm?s own products is found to have a more robust and significant relationship to the probability of its withdrawal than does interfirm competition from other firms? products.

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Publisher: Economic & Social Studies
Type of material: Journal Article