Transforming Ireland’s Public Service Media: Dawning of a Turnaround Journey for RTÉ

Abstract

This case study examines the change underway at RTÉ, Ireland’s public service media organisation in their drive for sustainability. RTÉ relentlessly embraces the need to re-invigorate themselves in a digitally enabled world where information is delivered on increasingly diverse platforms and from increasingly diverse sources. RTÉ is tasked with providing media services to the Irish public as well as surviving in a constantly changing and increasingly competitive environment. Against a difficult financial backdrop, RTÉ faces significant challenges, primarily to set direction and renew the organisation towards satisfying the diverse range of customer needs in a sustainable manner.