Crowdsourcing Management Education

Abstract

Today, many business educators are undertaking significant reforms in the face of globalization, new learning technologies, soaring tuitions, and unprecedented economic uncertainty. One approach being adopted is to engage faculty and students in a crowdsourcing learning experience. Specifically, this new paradigm significantly alters the three pillars of traditional instruction—fixed time, fixed location, and fixed learning pace—with a more flexible, customized, and mobile learning environment. The purpose of this paper is to highlight the growing opportunities for crowdsourcing via social media in management education and to demonstrate how intelligent tutors can help facilitate this revolutionary metamorphosis in learning throughout the community of practice.