Vegetarian Gardens: Grow in Guyana or is the Grass Greener Elsewhere?

Abstract

Vegetarian Gardens Inc., a Guyana-based non-meat food products company is at a crossroads. While a sole proprietor has run the young venture successfully until now, the focal entrepreneur has ambitions to spread beyond a one-man show and beyond the current local market. This might include other locations in Guyana, a leap to the developed world, or perhaps more manageably to countries nearby or expand domestically. What resources would be necessary and how might expansion unfold?

Keywords: emerging markets, market entry and expansion, family enterprise, delegation and control

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