Tesla Motors: A Balanced Scorecard Approach to More Effective Performance Management - Case Analysis

Abstract

Tesla Motors (“Tesla”) is a global designer, manufacturer and marketer of electric vehicles, and lithium-ion battery packs for consumers. It was the first electric vehicle manufacturer to produce such a vehicle in serial production. Tesla functions via a system of highly complex operations that require expertise in advanced battery technology, automobile design, manufacturing design, supply chain management, and human resources management related to each area (Larcker & Teyan, 2011, p. 1). This case study analysis provides an assessment of Tesla’s current strategic performance management system, addresses key challenges related to its operational effectiveness, and offers viable solutions relative to these issues based upon a Balanced Scorecard approach.