• Teaching Outside the Rubric: Qualitative Student Insights about Creativity

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    Krishen et al 2016 - JSME v12 pp75-90.pdf (533.1 KB)

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    2016

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    Senate Hall Academic Publishing

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    openAccess

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    Krishen, Anjala S.; Kirkendall, Abbie. (2016). 'Teaching Outside the Rubric: Qualitative Student Insights about Creativity', Journal of Strategic Management Education, Vol.12, pp75-90

    Abstract

    The overarching purpose of our study is to explore the creativity perceptions of students, in an attempt to understand how they define it and how they believe it can be infused into any marketing curriculum. Our interest lies in gathering student insights as this is a gap in the current pedagogical literature.

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    https://hdl.handle.net/2262/113274

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    Journal of Strategic Management Education, Volume 12 (2016)

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    Keywords

    creativity, active learning, social constructivism, constructivist learning framework, semantic qualitative analysis

    Author: Krishen. Anjala

    Author: Kirkendall, Abbie

    Publisher: Senate Hall Academic Publishing
    Type of material: Article