Do Science Cafés Reach New Audiences, Or Just Thirsty Scientists?

Abstract

Science Café are informal science events held in casual locations such as bars and restaurants, and the relaxed atmosphere has been thought to be inviting to people who would not otherwise engage in learning about science. However, is that true? Do Science Cafés reach new audiences, or do they primarily attract people who are already scientifically literate? This study aimed to understand more about the type of person who attends a Science Café, and by looking at demographic data and responses to behaviours and attitudes towards science, a clearer picture of a typical Science Café attendee can be drawn. The results show that Science Cafés reach audiences that are not reflective of the US population, and instead are primarily economically privileged, white, and are well educated with a strong background in science. While Science Cafés can be a useful tool for engaging with the public about science, a more accurate assessment of the people who participate can help organisers more effectively attract and engage their desired audience.