How Do Managers Use Marketing and Financial Metrics When Making Marketing Mix Decisions?
Citation:
Lamest, Markus. and Brady, Mairead (2014),, How Do Managers Use Marketing and Financial Metrics When Making Marketing Mix Decisions?, Global Marketing Academy Conference, Singapore, July, 2014, 1 - 7Download Item:
Author's Homepage:
http://people.tcd.ie/bradymaDescription:
PUBLISHEDSingapore
Author: BRADY, MAIREAD
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Global Marketing Academy ConferenceType of material:
Conference PaperAvailability:
Full text availableKeywords:
Marketing, Metrics, Technology, FinanceSubject (TCD):
Intelligent Content & CommunicationsDOI:
https://doi.org/10.15444/gmc2014.08.05.03Metadata
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