Browsing Trinity Business School by Subject "Online-to-Offline Platforms"
Now showing items 1-1 of 1
-
Online-to-Offline Platforms: Examining the Effects of Demand-Side Usage on Supply-Side Decisions.
(2023)This study explores the impact of demand-side usage of digital platforms on operational decision-making by supply-side firms. The positive impact of digital platforms on product sales is established in the literature. ...