Browsing Trinity Business School by Author "Claffey, Ethel Ann"
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Key components of consumer engagement : a firm-hosted virtual customer environment perspective
Claffey, Ethel Ann (Trinity College (Dublin, Ireland). Trinity Business School, 2015)The overarching objective of this research was to develop and test a model of consumer engagement in a virtual customer environment (VCE) in an attempt to advance substantive theory on the key determinants of this engagement. ...