Browsing Trinity Business School (Scholarly Publications) by Author "BRADY, MAIREAD"
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Are marketers prepared for the implementation of Radio Frequency Identification (RFID)?
Armstrong, Corrie; Winklehofer, Heidi; BRADY, MAIREAD; FELLENZ, MARTIN (2006)Based on Ireland?s current reputation as a sophisticated user of ICT in business, research that comprehensively addresses the enablers and barriers to RFID deployment, including the role of particular contextual factors, ... -
Why the Tail Should Not Wag the Dog:Integrating the Deployment of Information and Communication Technologies (ICT) in Service Innovation and Delivery
BRADY, MAIREAD; FELLENZ, MARTIN (Irish Academy of Management, 2006)Services are fast overtaking products as the basis for the predominant economic model for companies and countries. Successful service organisations tend to employ a particular service logic that combines transactional and ...