Browsing JSSISI: 1957 to 1962, Vol. XX, Sessions 111th to 115th by Author "Kingston, W. V."
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The volume of press display advertising in Ireland, 1957
Kingston, W. V.; Prendiville, B. J. (Statistical and Social Inquiry Society of Ireland, 1958)Advertising is frequently examined by sociologists and economists from the aspect of its effect on patterns of living and the economy generally. But its dimensions in modern economies suggest that it warrants study in its ...