Think Entrepreneur, Think Male? Business Students' Assumptions About a Hypothetical Entrepreneur
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2006Access:
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Emmeline de Pillis, Ofer Meilich, 'Think Entrepreneur, Think Male? Business Students' Assumptions About a Hypothetical Entrepreneur', Senate Hall, 2006, International Journal of Entrepreneurship Education, Mar-18Download Item:
Abstract:
We used the Schein Descriptive Index to investigate the extent to which the stereotype of "entrepreneur" is male. Undergraduate business students rated a hypothetical male entrepreneur as similar to a gender-unspecified entrepreneur. A hypothetical female entrepreneur was rated as dissimilar to the male entrepreneur and to the unspecified entrepreneur. Two-thirds of participants given a description of a female entrepreneur recalled that entrepreneur as male. Four-fifths of those given a description of a male entrepreneur correctly recalled that entrepreneur as male.
Author: de Pillis, Emmeline; Meilich, Ofer
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International Journal of Entrepreneurship EducationAvailability:
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1649-2269Metadata
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