Beyond Emerson and the "Field of Dreams": Another Look at Innovation and Marketing

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Item Type:
Journal article
Date:
2007
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Citation:
Dennis J. Cahill, 'Beyond Emerson and the "Field of Dreams": Another Look at Innovation and Marketing', Senate Hall, 2007, International Journal of Entrepreneurship Education, 73-78
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Abstract:
This note explores a new paradigm for thinking of innovation and innovating behavior, claiming that the Emerson/Field of Dreams paradigm so often used as justification for producing new highly-engineered products is a cause of the high failure rate for new products and services.
URI:
http://hdl.handle.net/2262/104460
Author: Cahill, Dennis J.
Publisher:
Senate Hall
Type of material:
Journal article
URI:
http://hdl.handle.net/2262/104460
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Series/Report no:
International Journal of Entrepreneurship Education
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Keywords:
mousetrap|“marketing concept”|innovation|product development
ISSN:
1649-2269
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