Browsing Race and Equality (Special Research Collection) by Author "O'Boyle, Neil"
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Knowing what it means to be Irish : cultural identity and the production of Irish advertising
O'Boyle, Neil (Trinity College (Dublin, Ireland). Department of Sociology, 2008)While advertising has long fascinated researchers in the social sciences, the majority of studies undertaken in this field have focused on consumer receptivity and interpretation, while generally ignoring the production ...