Browsing Economic and Social Review by Subject "Semantic Differential (SD) technique"
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Issue differential - multidimensional technique for measuring components of attitudes towards social-issues
(Economic & Social StudiesDublin, 1977)The Semantic Differential (SD) technique, developed by Osgood, Suci and Tannenbaum (1957) is perhaps one of the most widely used instruments for tapping attitudes or perceptions towards a variety of objects. This is attested ...