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Now showing items 1-9 of 9

Marketing simulations: experiential learning in a simulated serious game for higher-order cognitive development

Brady, Mairead; Devitt, Ann (2015)

Will the youth market revolutionise the marketing world? A call for research

CLAFFEY, ETHEL; Brady, Mairead (2006)

Managing customer-centric information

Fellenz, Martin; Brady, Mairead (IGI Global, 2010)

Next generation ICTs and their impact on consumer behaviour and marketing: are we ready?

CLAFFEY, ETHEL; Brady, Mairead (2006)

Technology-induced changes in consumer behaviour: a study of the impact of emerging ICTs on the consumer behaviour of the youth market

CLAFFEY, ETHEL; Brady, Mairead (2006)

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Managing the Innovative Deployment of Information and Communication Technologies (ICTs) for Global Service Organisations

Brady, Mairead (2008)

Symposium: A Guide to Curricular Redesign with an Assessment for Learning and Technology Perspective

Brady, Mairead; Devitt, Ann (2018)

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Researching the role of information and communication technology (ICT) in contemporary marketing practices

Fellenz, Martin; Brady, Mairead (2008)

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A Preliminary Scoping Review Study of the Progress of Social Media Adoption as an Educational Tool by Academics in Higher Education

Brady, Mairead; Perez, Eva (2018)