Browsing by Sponsor "Economic and Social Research Institute (ESRI)"
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Investigating accuracy of trade-off and its neural correlates, how well can we trade apples for oranges? (Trinity College Dublin. School of Psychology. Discipline of Psychology, 2018)As humans, we perform trade-off of incommensurable concepts on daily basis. For example, many of purchase decisions, especially those involving complex products with multiple incommensurable attributes, require us to trade ...