Browsing by Subject "User engagement"
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A Mobile Health Design Process to Improve User Engagement with Mobile Health
(Trinity College Dublin. School of Computer Science & Statistics. Discipline of Computer Science, 2023)It has been shown that less than 25 percent of people continue to use health and wellness apps after the first time they use them. Despite the importance of user engagement for the efficacy of such apps and mobile health ... -
Social Media Platforms and User Engagement: A Multi-Platform Study on One-way Firm Sustainability Communication.
(2024)There have been multiple research studies in recent days that have analyzed the growing role of social media in firms’ communication strategy as well as the role of social media in shaping a firm’s reputation. However, ...