Browsing by Subject "Marketing"
Now showing items 1-10 of 10
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How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective
(2022)A defining societal challenge in the era of climate change is ensuring consumption adequacy in subsistence communities. To understand the intricacies of this challenge, we have conducted an ethnographic study of a low-income ... -
An Leabharlann : The Irish Library
(Library Association of IrelandIE, 2018-03)Full Issue. Contents: ARTICLES: 1. The GAA Library and Archive / Mark Reynolds - 2. From MLIS students to LIS professionals: combining research with professional development and career planning in graduate education / ... -
An Leabharlann : The Irish Library
(Library Association of IrelandIE, 2017-10-09)Full Issue. Contents: ARTICLES: 1. The Linen Hall Library / Samantha McCombe - 2. The rise, fall and rise of the printed book / Hugh Murphy - 3. MARKETING – your strategy matters / Ronan Cox - CONFERENCE REPORTS: 1. UKSG- ... -
Marketing – your strategy matters
(Library Association of IrelandIE, 2017-10-02)The wide body of literature available on the subject of marketing in libraries is evidence of the growing importance of this discipline as a core strategic focus for all libraries. The recent Public Libraries Strategy ... -
Out with the old and in with the new...traditional strategy formulation is no longer apt for the digital age
(2006)There has been much discussion on everything `new?: new products, new consumers, new technologies, new services and even the new knowledge economy. While some may consider it merely trendy to discuss such issues, and others ... -
Serious Games in Marketing Education: Developing Higher Order Cognitive Skills through collaboration in a Simulation Game,
(2015)This study set out to explore the use of an online resource to simulate real-world marketing principles, designed as a serious game, for students studying an undergraduate introductory marketing module. The simulation game ... -
Trademark Registration Is Not a Right
(2006)As a privilege, not a right, trade mark registration can be withdrawn from products which are harmful, without interfering with freedom. -
What are the significant determinants of helpfulness of online review? An exploration across product-types
(2024)This paper proposes a novel empirical framework based on Source Credibility Theory and Cognitive Theory of Multimedia Learning to identify the effect of features (such as review text, review title and reviewer attributes) ...