Browsing by Author "Fellenz, Martin"
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Managing customer-centric information Fellenz, Martin; Brady, Mairead (IGI Global, 2010)Despite many years of business-orientated information and communication technology (ICT) deployment, contemporary organisations continue to struggle with customer-centric implementation of new technologies that are profitable ...
Researching the role of information and communication technology (ICT) in contemporary marketing practices Fellenz, Martin; Brady, Mairead (2008)