Walsh, P.P., Whelan, C., Portfolio Effects and Firm Size Distribution: Carbonated Soft Drinks, <i>The Economic and Social Review</i>, 33, (1), 2002, p43 - 54
Economic and Social Review 33, (1), 2002
We use rich brand level retail data to demonstrate that the firm size distribution in Carbonated Soft Drinks is mainly an outcome of the degree to which firms own a portfolio of brands across segments of the market, and not from performance within segments. In addition, while the number of firms in each segment is limited by segment size relative to sunk cost and competition in a segment, idiosyncratic firm effects make some firms more likely to participate in any given segment. This feature of the industry is the key to modelling firm size distribution in Carbonated Soft Drinks.
Please note: There is a known bug in some browsers that causes an
error when a user tries to view large pdf file within the browser window.
If you receive the message "The file is damaged and could not be
repaired", please try one of the solutions linked below based on the
browser you are using.
Items in TARA are protected by copyright, with all rights reserved, unless otherwise indicated.