Social Power Increases Implicit Prejudice

Abstract

Abstract The effects of power on implicit and explicit attitudes towards racial groups were examined. In Study 1, participants who had power showed a stronger facilitation of positive words after exposure to White faces, and negative words after exposure to Black faces, compared to participants who did not have power. In Study 2, powerful participants, compared to controls and powerless participants, showed more positive affective responses to Chinese pictographs that followed White compared to Black facesPower did, however, not affect explicit racial attitudes. In Study 3, powerful participants showed greater racial prejudice toward Arabs in an Implicit Association Test than did powerless participants. This effect was driven by the power of the perceiver rather than the power of the target. Implications of these findings are discussed.