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Please use this identifier to cite or link to this item: http://hdl.handle.net/2262/63850

Title: The Potential for Segmentation of the Retail Market for Electricity in Ireland
Author: HYLAND, MARIE
LEAHY, EIMEAR
TOL, RICHARD S. J.
Author's Homepage: http://people.tcd.ie/mahyland
http://people.tcd.ie/eileahy
http://people.tcd.ie/tolr
Keywords: electricity demand
market segmentation
gross margin
ireland
Issue Date: 26-Apr-2012
Publisher: ESRI
Citation: Hyland, Marie; Leahy, Eimear; Tol, Richard S. J., The Potential for Segmentation of the Retail Market for Electricity in Ireland, 2012
Series/Report no.: ESRI Working Paper;433
Abstract: We estimate the gross margin that is earned from the supply of electricity to households in Ireland. Using half hourly electricity demand data, the system marginal price (also called the wholesale price) and the retail price of electricity, we analyse how the gross margin varies across customers with different characteristics. The wholesale price varies throughout the day, thus, the time at which electricity is used affects the gross margin. The main factor in determining gross margin, however, is demand. The highest gross margins are earned from supplying customers that have the following characteristics: being aged between 46 and 55, having a household income of at least €75,000 per annum, being self–employed, having a third level education, having a professional or managerial occupation, living in a household with 7 or more people, living in a detached house, having at least 5 bedrooms or being a mortgage holder. An OLS regression shows that gross margin is partly explained by the energy conservation measures which are present in a household, the number of household members, the number of bedrooms, income, age, occupation and accommodation type.
Description: PUBLISHED
URI: http://hdl.handle.net/2262/63850
Related links: http://www.esri.ie/pubs/WP433.pdf
Appears in Collections:Administrative Staff Authors (Scholarly Publications)

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