Marketing research, Ireland Dealer research Marketing research, US
Statistical and Social Inquiry Society of Ireland
Holmes, Denis. 'The function of marketing research in the distributive system'. - Dublin: Journal of the Statistical and Social Inquiry Society of Ireland,Vol. XVII, 1947/1948, pp611-641
Journal of The Statistical and Social Inquiry Society of Ireland Vol. XVII, 1947/1948
Marketing research may be said to perform the same function in the economic system as the reconnaissance patrol performs in military manoeuvres. Its main purpose is to discover, as far in advance as possible, what are the intentions and probable future actions of "the enemy", who is, in this case, the general public.
Our main concern is with the usages of commercial marketing research; but the possibilities of employing the methods described for the solution of other economic and social problems will be apparent. Marketing research is still very largely in the pioneering stage, and it is not possible as yet to forecast where its boundaries will be drawn.
Please note: There is a known bug in some browsers that causes an
error when a user tries to view large pdf file within the browser window.
If you receive the message "The file is damaged and could not be
repaired", please try one of the solutions linked below based on the
browser you are using.
Items in TARA are protected by copyright, with all rights reserved, unless otherwise indicated.