Eason, J.C.M. 'Advertising'. - Dublin: Journal of the Statistical and Social Inquiry Society of Ireland,Vol. XVII part 1, 1942/1943, pp41-61
Journal of The Statistical and Social Inquiry Society of Ireland Vol. XVII part 1 1942/1943
In submitting this paper on the subject of Advertising I would make
it clear that although I have certain contacts which provide me with
some knowledge as regards the use of advertising, there are many
specialised activities of the practitioner in advertising of which I have
no practical experience, and on the economic side I depend upon higher
authority than my own experience. It is not in any sense a technical
paper on Advertising, but it purports to summarise certain aspects
of this business activity, and to furnish some comments upon criticisms,
which have been rather frequent recently, of its utility. Whatever may
be the reason advertising is attracting more attention than formerly;
people who do not like it are becoming more prominent, and their
dislikes are being advertised. When the Economic Journal includes a
special article on the subject; when the B.B.C. allows Mr. Max Beerbohm
to ventilate his views which, while couched in humorous vein, undoubtedly
disturbed the minds of a number of persons interested in advertising (both the users and the sellers of space); and when Mr. Samuel
Courtauld in his article on the "Relations of Government and Industry"
devotes quite a number of paragraphs to depreciating its value, I think
there is no great excuse needed for bringing the subject under the notice
of this learned Society.
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