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Please use this identifier to cite or link to this item: http://hdl.handle.net/2262/23720

Title: Too much data, too little information: the challenges of RFID implementation
Author: BRADY, MAIREAD
FELLENZ, MARTIN
Author's Homepage: http://people.tcd.ie/bradyma
Keywords: RFID
data-capture
Issue Date: 2007
Publisher: British Academy of Management
Citation: Brady, M. Fellenz, M.R. and Armstrong, C. ‘Too much data, too little information: the challenges of RFID implementation’ in proceedings of the British Academy of Management, Warwick University, September 11 - 13, 2007, pp 1-15
Abstract: This paper reports on findings from an exploratory study on the readiness of retailers for Radio Frequency Identification Devices (RFID), an innovative data-capture technology with the potential to substantially impact on national and international business. The paper discusses reasons for the findings which indicate a substantial gap between the potential of the technology and companies’ preparedness for its use. The management and marketing implications of RFID are discussed and suggestions for further research into the implementation challenges of this and similar transformational technologies are posited.
Description: PUBLISHED
URI: http://hdl.handle.net/2262/23720
Appears in Collections:Business Studies (Scholarly Publications)

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