The University of Dublin | Trinity College -- Ollscoil Átha Cliath | Coláiste na Tríonóide
Trinity's Access to Research Archive
Home :: Log In :: Submit :: Alerts ::

School of Business >
Business Studies >
Business Studies (Scholarly Publications) >

Please use this identifier to cite or link to this item:

Title: Too much data, too little information: the challenges of RFID implementation
Author's Homepage:
Keywords: RFID
Issue Date: 2007
Publisher: British Academy of Management
Citation: Brady, M. Fellenz, M.R. and Armstrong, C. ‘Too much data, too little information: the challenges of RFID implementation’ in proceedings of the British Academy of Management, Warwick University, September 11 - 13, 2007, pp 1-15
Abstract: This paper reports on findings from an exploratory study on the readiness of retailers for Radio Frequency Identification Devices (RFID), an innovative data-capture technology with the potential to substantially impact on national and international business. The paper discusses reasons for the findings which indicate a substantial gap between the potential of the technology and companies’ preparedness for its use. The management and marketing implications of RFID are discussed and suggestions for further research into the implementation challenges of this and similar transformational technologies are posited.
Description: PUBLISHED
Appears in Collections:Business Studies (Scholarly Publications)

Files in This Item:

File Description SizeFormat
BAM Final Copy Feb 2007.docpublished (author's copy) peer-reviewed303 kBMicrosoft WordView/Open

This item is protected by original copyright

Please note: There is a known bug in some browsers that causes an error when a user tries to view large pdf file within the browser window. If you receive the message "The file is damaged and could not be repaired", please try one of the solutions linked below based on the browser you are using.

Items in TARA are protected by copyright, with all rights reserved, unless otherwise indicated.


Valid XHTML 1.0! DSpace Software Copyright © 2002-2010  Duraspace - Feedback