The University of Dublin | Trinity College -- Ollscoil Átha Cliath | Coláiste na Tríonóide
Trinity's Access to Research Archive
Home :: Log In :: Submit :: Alerts ::

TARA >
Administrative Staff Authors  >
Administrative Staff Authors (Scholarly Publications) >

Please use this identifier to cite or link to this item: http://hdl.handle.net/2262/20579

Title: Tracing individual public transport customers from an anonymous transaction database
Author: LYONS, DONAL FRANCIS
O'MAHONY, MARGARET MARY
Author's Homepage: http://people.tcd.ie/mmmahony
http://people.tcd.ie/dlyons
Keywords: Customer tracing
Public transport passengers
Public transport customers
Customer behaviour
Issue Date: 2006
Publisher: University of South Florida, National Center for Transit Research
Citation: Tseytin, G., Hofmann, M., O¬íMahony, M., Lyons, D., Tracing individual public transport customers from an anonymous transaction database, Journal of Public Transportation, 9, (4), 2006, p47 - 60
Series/Report no.: Journal of Public Transportation
9 (4)
Abstract: Data mining concepts are used frequently throughout the transportation research sector. This paper uses the concept of the market basket technique on public transport users as a means of gaining more insight into their transport demands. The paper proposes a method that uses various data attributes of passenger records to infer the same customer in a different week i.e attempts to track the same customer from week to week. The general idea behind the measure is that, if two records are considered similar, ideally every trip in one customer record should have a close counterpart in the other record. The research develops a similarity function and this aims to maximise the percentage of positive ticket identification over a number of weeks. Once similarity has been established, the travel patterns of customers can be useful in helping the operator identify new routes, new timetables and strategic decisions in relation to satisfying public transport customer demands.
Description: PUBLISHED
URI: http://www.nctr.usf.edu/jpt/pdf/JPT%209-4%20Omahony.pdf
http://hdl.handle.net/2262/20579
ISSN: 1077291X
Appears in Collections:Administrative Staff Authors (Scholarly Publications)

Files in This Item:

File Description SizeFormat
Tseytin, Hofmann, O'Mahony and Lyons revised 17th Jan 2006..pdfpost-print (author's final version, post-peer review)234.64 kBAdobe PDFView/Open


This item is protected by original copyright


Please note: There is a known bug in some browsers that causes an error when a user tries to view large pdf file within the browser window. If you receive the message "The file is damaged and could not be repaired", please try one of the solutions linked below based on the browser you are using.

Items in TARA are protected by copyright, with all rights reserved, unless otherwise indicated.

 

Valid XHTML 1.0! DSpace Software Copyright © 2002-2010  Duraspace - Feedback