transport information - Dublin public transport - Dublin
Association for European Transport
Caulfield, B. and O'Mahony, M, Factors influencing preferences for real-time public transport information: [in] proceedings of the European Transport Conference 2007, Leeuwenhorst, Netherlands, October 17th-19th 2007, pp[1-11]
This paper presents the results of a study undertaken in Dublin, to ascertain
preferences for real-time public transport information. This study examines
the need for public transport information across three stages of a public
transport trip. The stages examined are as follows; stage one: pre-trip
planning from home to work, stage two: at-stop/station information and stage
three: pre-trip planning from work to home. At each of these stages the
respondents were asked to choose between several methods of receiving
information, via the internet, mobile phone, call centre or at stop real-time
information displays. The study utilised a stated preference approach to
ascertain what type of information is demanded at each stage and the
willingness to pay amounts for this information.
Specifically, this paper will focus upon the factors that influence the choice of
real-time transport information option. Several factors from the literature
have been proven to impact upon the utility derived from real-time public
transport information. The results from this study are compared against the
factors from the literature which have been proven to impact upon utility, to
validate the findings of this study. The paper concludes with summary of the
main findings of this study and how they contribute to the field of knowledge in
this research area.
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